Until recently, when you talked about using Weibo, the Chinese term for microblog, social media aficionados were forced to ask, “Which one?” After all, the Twitter-like networks of two major Chinese conglomerates, Tencent Holdings and Sina Corp, have both appropriated that title. For years, Tencent Weibo was the correct answer—it funneled users from two of its other holdings, QQ and QZone, platforms similar to MySpace and AOL Instant Messenger that still boast the most registered users of any non-Facebook service in the world.… Read More
Our Blog
Analyzing the Wes Welker story: @AdamSchefter scoops everyone else
0
We at SocialSphere HQ spent some time analyzing the news that Wes Welker had signed with the Denver Broncos. The results were pretty insightful; for example, @AdamSchefter broke the news at 4:51pm. In the next 3 minutes, over 16 million people had already seen the tweet, in one form or another. By the time @JohnElway officially confirmed the signing at 4:54pm, it was old news.… Read More
All Hail the King of Boston Sports Twitter… @paulpierce34
0
While there may be some debate in town about which one of the Boston teams is the most loved these days – there is no debate about who the King of Twitter is among Boston athletes and media personalities.
Paul Pierce – with more than 2.5 million followers and an ORBIT™ Score of 8.07 is the King of Boston Sports Twitter according to our latest Top 25 list of Twitter Influencers. … Read More
Using ORBIT™ to Rank TV Meteorologists Ahead of #NEMO
0
Hours away from a Blizzard that is ready to dump up to 3 feet of snow on us in the Boston area, we thought we would take a look at the influence levels of some of Boston’s best known TV meteorologists. We ran the Blizzard of 1978 veteran Harvey Leonard from WCVB-TV 5, WHDH-TV Channel 7′s Pete Bouchard and NECN’s Matt Noyes through ORBIT™ to see which one had the most influence online, specifically Twitter. … Read More
Social Media Lessons, from the Arab Spring to the Super Bowl
0
For us at SocialSphere, outside of the obvious from Sunday’s Super Bowl, we discussed the role of Twitter and (lack of role) for Facebook during the game’s commercials. The rise of Twitter and the difficulties with Facebook for a marketing and communication platform comes down to a very basic premise — people want to engage with people. The best and somewhat ironic fact about Twitter is that it is great at humanizing hard to reach or hard to fathom people or brands. … Read More