A one-stop shop, turning insights into action.
We tap the energy and momentum of an entire generation like no one else.
insights
Qualitative
Thoughtful qualitative research is essential to any initiative. Whether it’s town halls, focus groups, in-depth one-on-one interviews, ethnography, or reading between lines on social media trends, we connect with citizens on their terms yielding critical context and insight that’s often lost in cursory, more traditional efforts.
Carefully crafted questions, hundreds of thousands of conversations—across demographics, nationwide.
Quantitative
We go beyond conventional methods and deep into communities using the most rigorous methods. Whether it’s a flash or issues poll, a segmentation study, surveying decision makers, or in-depth values, reputation, or messaging work, all data is collected in-house and available with easy-to-access technology for maximum impact within client teams.
Analytics
Conducting large representative surveys, often with thousands of in-depth interviews across important subgroups, allows our analytics team the ability to perform attitudinal and descriptive segmentation modeling that is a valuable tool for strategic positioning, messaging, and media targeting.
integration
Introducing a full suite of services to implement strategic management, media, and communications plans across all channels.
Media and Communications Strategy
We raise our clients’ profiles on various stages. We help organizations, companies, leaders and campaigns establish a strong message, then weave those values and priorities through a comprehensive communications plan, which includes:
Paid Media Creation / Buying
Our creative work has supported winning strategies and campaigns for major corporate, advocacy and non-profit organizations. We combine strategy, creative, targeting and efficient media placement to help our clients change minds and achieve their goals.
Social Media Engagement
We will conduct an initial assessment of social media platforms, develop an engagement strategy and work with your team to execute a daily plan that takes advantage of opportunities and places you in the digital conversation.
Grassroots / Influencer Operations
We build unique community engagement programs tailored to your initiatives and goals. We track progress, evolve methodologies, and support goals like driving attendance at community meetings or public hearings. We also orchestrate targeted influencer campaigns to leverage support from key community leaders, elected officials, activists, and social media influencers.
Press / Media Outreach
We will develop overarching external messaging and, with the latest in data and insights, design and execute an earned media campaign that advances your initiatives.
Client Testimonials
“The SocialSphere team have been excellent thought partners, not only designing and executing the research, but also helping us to apply the findings to our future plans.”
Randy Shepard, Senior Partner, JWT Atlanta